Desiderio Rebichini was a courier. He looked for the best farming products to bring them to Rome. Like other couriers, Desiderio transported and sold culture. This is the root of the commercial and cultural spirit of the company, coming from Graziella’s family, supporting and merging with Enrico and his farming origins.
Desiderio Editore is a project born on the occasion of Loccioni’s fiftieth anniversary. It stems from the awareness that “An enterprise is a social good — generating work, wealth, and identity for the local community — and a cultural good — passing on and sharing its founding values.”
Like parcels delivered by couriers, Desiderio Editore’s books carry the values, stories, and culture of the enterprise and its territory — best practices to share, stories not to forget, lessons learned.
Desiderio Editore is a vehicle for positive energy, fostering awareness of entrepreneurship and a deeper, more meaningful vision of work — as a source of joy and personal fulfillment, and as an active contribution to the local community, with the aim of “leaving things better than we found them.”
These messages are addressed first and foremost to young people — the main protagonists of Loccioni, today and especially tomorrow. But they also speak to entrepreneurs, managers, public officials, teachers, trainers — to anyone who sees their work as a chance to “sow beauty.”
