Loccioni case of success in Marketing Management
‘Marketing Management’ by Philip Kotler (14th edition) included LoccioniGroup among the 39 companies selected as cases of international eccellence.
‘Marketing Management’ is the most famous and long-lasting Marketing Manual worldwide, a reference point for students, researchers, practitioners and managers.
This reward has been obtained by the Business Marketing Laboratory of LoccioniGroup created in 2005 in collaboration with l’Università Politecnica delle Marche.
SDA Bocconi and Luiss contributed to the Italian edition.